About The Brand
BCBGMAXAZRIA was founded in 1989 by Chief Executive Officer and Chairman Max Azria. In 1991, Azria’s wife, Lubov, joined BCBGMAXAZRIA as a pattern maker and today leads the brand as the Chief Creative Officer. BCBG stands for the French phrase, "bon chic, bon genre," meaning, "good style, good attitude." It is a brand that embodies a vision of global style and attitude.
Max Azria broke new ground with the launch of BCBGMAXAZRIA, redefining the designer category by offering innovative, high-quality clothing at contemporary price points. Under Lubov’s creative leadership, BCBGMAXAZRIA has become one of America’s leading design houses, with collections that span evening, cocktail dresses, sportswear separates, handbags, small leather goods and licensed outerwear, footwear, hats and swimwear.
Always on the forefront of
fashion, the BCBGMAXAZRIA woman is known for her sense of style. She is an avid
shopper who appreciates clothes that are elegant as well as wearable.
Launch in India
The store launched the brand’s Spring 2015 collection, which combines timeless
elegance with nonchalant bohemian silhouettes. Tapestry and abstract floral prints are inspired by
the color reform concept, lending, a sun-bleached softness and richness that
create a chromatic experience. Distinctive, with a touch of ethereal, the
collection embodies her carefree spirit, creating a lasting impression. The BCBGMAXAZRIA collection will be available in between
Rs. 6000 to Rs. 40000.
“Indian fashion is
at a very aspirational stage where the luxury customer is well traveled and
identifies with global fashion and brands. We are excited to introduce BCBG to the Indian market and hope to
discover their needs and give them something they like”says Chief Creative Officer
of BCBGMAXAZRIA Group, LubovAzria.
Commenting on the launch, Darshan Mehta,
President & CEO, Reliance Brands said, "We are delighted to be
introducing BCBGMAXAZRIA to India. It is a marquee brand that will help
Indian women move from occasion dressing to an effortless dusk to dawn lifestyle. BCBGMAXAZRIA Group
stands apart in their quest for creative excellence, with a constant emphasis on fit,
quality and great design details, and we are honored to be their India
BCBGMAXAZRIA has a loyal following of Hollywood’s celebrities such as
Alicia Keys, Halle Berry, Fergie, Carrie Underwood, Rachel Bilson, Angelina
Jolie, Michelle Obama, January Jones, Florence Welch and Olivia Palermo.
BCBGMAXAZRIA Group has entered India through a
long-term license agreement with Reliance Brands Limited, a part of the Reliance
Industries Group, to launch BCBGMAXAZRIA and BCBG Generation in India.
To mark the launch of BCBGMAXAZRIA in India, I was given the fabulous opportunity to style one of their exquisite creations. I chose this breathtakingly stunning cocktail gown in lace and the prettiest blush pink shade. It's called the Sonya Sleeveless Lace-Blocked Gown and you see it on the BCBG website here. With today's look I tried to embody a girl's dream in lace, flowers, crystals and pearls. There are few occasions in a woman's life that she can make herself feel like a real princess and that is exactly how I felt in this gorgeous BCBG blush lace gown.
I absolutely loved the waist-defining silhouette of the Sonya gown, it fits like a total dream. The gown has an elegant halter V-neckline,shoulder straps, an empire waistline, tonal straps and lace-blocking throughout. The gown is elegance as well as sensuality personified.
Keeping in tone with the lady-like flair of the look, I accessorised the gown with pearl jewellery - small pearl stud earrings, I layered a blush pink pearl necklace with another pearl layered necklace with an elegant pendant, pearl rings and some pearl bracelets.
A crystal embellished box clutch and crystal embellished heels add the perfect glamorous touch to this gorgeous BCBG Gown. Soft curls, pink & a silver manicure, pink lips, blush pink cheeks and eyes complement this dreamy look perfectly.
This BCBG gown is the perfect choice for a cocktail party or a summer wedding you have to attend.
Photo Credits: Abhiraj Rajadhyaksha (www.experimentalfilms.in)
HOOK MY LOOK
- Lace Gown - c/o BCBGMAXAZRIA (available at DLF Emporio, Delhi, website here)
- Pearl Jewellery - Feisty Fox
- Clutch - Accessorize
- Heels - Christian Louboutin
So all you fashionistas make a quick beeline for the BCBGMAXAZRIA Store at DLF Emporio Mall in New Delhi, a little bit of fashion heaven awaits you. Here are a few pictures of what the store looks like.